Your beliefs and habits have a huge impact on your business. Here are six suggestions that will change your business for the better.
1. Connect with your ideal client
Your ideal client is your perfect match. They enjoy working with you, love your unique personality and point of view, and they are loyal and make referrals.
You probably have a client or two like this right now—and this is the type of client you want to target. Why? Because it’s not possible to appeal to everyone, and if you try, you’ll appeal to no one.
2. Stop selling and start solving
Focus on solving your clients’ problems and your services will sell themselves.
3. Create a sales process
Being consistent with your marketing (we like to think of it as starting and continuing conversations) in busy and lean times is critical to your success. A sales process is a series of actions or steps you take with every lead and client. It’s something you’re able to repeat and ensure every client is given the same amazing experience, every single time.
4. Don’t be afraid of rejection
Don’t take “no” personally. Leads aren’t rejecting you, they’re simply saying no to the service you offer.
5. Close your mouth and open your ears
Listening is the most important part of a conversation. And sales! Become a great listener and you’ll learn everything you need to know about your clients and how to help them.
6. Believe in your product and service
You are an amazing agent who creates a unique experience for your clients. Take that to heart because your ideal clients need you. Your job is simply to find them, start a conversation, build a relationship, and help them pursue their dreams.
Learn the art of conversation
Starting and continuing a conversation is at the heart of marketing. Having the gift of gab doesn’t make you a great conversationalist—preparation and practice do!