Name, Location and how long have you been an Agent
Porshae' Brown, Houston, TX, 2.5 years
How would you describe your brand?
My brand encompasses my layered personality. I am a determined single mom who wants to show the world that anything you put your mind to is possible. From running a successful real estate and Airbnb business, avid art lover, all the way to raising a toddler. I can relate to anyone who has has a drive to do something worth wild.
How do you differentiate yourself?
I place myself in each of my client's shoes. I can relate to just about every situation as if it were me purchasing a home or selling a house. I want the best for people through the good and the bad. That is portrayed through all my encounters, transactions, and relationships. I truly value my clients and consider them friends and some even family.
What marketing method is most effective for you and why?
I love Instagram. I created my profile two and a half years ago to build my real estate business. From then on I have been able to shape and mold who I am as an agent through social media. I am able to show clients who I am from the successes and the losses. This really resonates with people. Also, I get to cheer on other small business owners that I personally love. We get to cross-brand and ultimately end up doing business together. I make social media work for me and in this day of age. It's a must or you're surely missing out.
What marketing method is least effective for you and why?
Paid ads are the least effective for me. Not that it's not apart of my business plan, but I have built my brand and business on genuine relationships. I can have people follow me for a year or so online and finally reach out to me for real estate assistance. If they just see an ad and don't know the person behind it, that is least effective for my marketing budget.
What are your three favorite ways to start a conversation?
I like to find a connection with someone. From how we know the same people, our common interests, or giving a compliment. 7 degrees of separation is real, so everyone knows someone who knows you. Lead on that. If you are at an event, there is a common denominator to start the conversation from there. Also, the best way to put a smile on someone's face upon meeting them is to break the ice and give a compliment.
How are you elevating the look and feel of your business?
I am simple, classy, and well rounded. I am not a huge make-up person or a luxury brand guru. I have to be able to relate to the masses as well as give the look of class. I love black and white. I mirror all of my marketing in some way to portray what everyone can relate to.
What's one piece of advice you would give a new agent?
Do not give up on yourself because something is hard. Real estate is hard, but give yourself time to learn and experience the business because the reward is so much greater than the hard times you will go through.