Let’s dive in and break down what this process can look like to build your review and referral base.
[00:01 - 00:48] Opening Segment
Welcome back to Real Estate Bytes
- Building reviews and referrals
What do you do with your referrals?
- Using this as a tool in your strategy
[00:49 - 06:27] Earning Reviews and Referrals for Your Marketing
The law of reciprocity
- Give a review and get a review
- Establishing relationships
- Using reviews you’ve received on different platforms
- Use different formats based on the audience
Make it easy for people to review you
- Automated system
Be where the competition is
- I.e. Zillow & Realtor.com
- Paid ads/boosting posts
What to do with negative reviews
- Respond publicly
- Attempt to contact them directly
- Ask for an audit if the issue is fixed
- Set the expectation from the beginning
- Read the room
[06:28 - 07:07] Closing Segment
Utilize reviews the best way that works for you
- Other ideas that could work for you
- Think outside the box
- Final Words
"One of those things that we all know is what you put out into the universe is what you get back; so if you’re giving reviews to people in your industry… then it’s a great way to ask for a review back.” - Tracey Hicks
“Be where the competition is… Look at the big dogs and what they’re doing and make sure that you are also in the mix somewhere in there.” - Tracey Hicks
“Think outside the box of your normal way of utilizing reviews, or the same old way you keep seeing reviews online, and do something a little different. Something that matches you and your business and your personality.” - Tracey Hicks
You can connect with me, Tracey Hicks, on LinkedIn and Facebook. Check out my website, https://allthingsrealestatestore.com, so you can stay up to date on our latest promos and sales as well as find any product you need to get your real estate life together! Feel free to email me at firstname.lastname@example.org, I’d love to hear from you.
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