A short read with massive impact.
From seaside shops to big box stores, to the nay-saying servers of Portland, negativity is not only common, but it's also expected. This failure in both internal and customer-facing optimism has created a culture where customer service is just a marketing tagline and hearing that someone "is here to help you" is met with eye-rolling yawns.
When you start saying "YES!" it will change your business and your life.
This is not a mushy new age revelation of optimism, but a down to earth series of simple stories and quotes from the personal experiences of one marketing agency owner, trying to navigate a world of terrible customer service, confusing sales person commentary, and the word "NO" posted on every available open space.
Positive Messaging and saying "YES" is how you pre-suade customers that they should buy from you. It's how you create trust and a friendly atmosphere. And saying "YES" for yourself and your business can open doors you didn't even know existed.
For the busy freelancer or retailer, or the C-Level Management Professional, this book is short enough to read on a quick flight but so valuable in its message, you will want to give a copy to everyone on your sales team.